For the second time in three days, England faces a team led by an experienced coach with an Olympic gold medal to her name. This time, it’s Pia Sundhage, whose illustrious career has seen her manage powerhouses like the United States, Sweden, and Brazil.
Now at the helm of Switzerland, ranked 25th in the world and a relative newcomer to major tournaments, her appointment may seem unexpected. Sundhage’s latest challenge was evident in a humbling 6-0 loss to Germany on Friday before a record Zurich crowd of 17,306. Yet, she describes this opportunity as "once in a lifetime," drawn by the chance to lead the hosts of next summer’s European Championship.
"That feeling of everyone coming together is unique," Sundhage told BBC Sport. "It was an easy decision to say 'yes.'"
A Career of Firsts and New Challenges
As a former player and coach, Sundhage’s resume is remarkable. She was Sweden’s top scorer when they won the inaugural women’s Euros in 1984, the first woman to score at Wembley in 1989, and retired with 71 international goals. As a coach, she claimed two Olympic gold medals with the U.S., reached the 2011 Women’s World Cup final, and led Sweden to Euro 2013 semi-finals and their first Olympic medal, a silver, in 2016.
At 64, Sundhage has relocated from Brazil to Switzerland, embracing a new language and culture. Leading a team still finding its footing on the global stage, she emphasizes the importance of continuous learning.
"I want to lead by example," she said. "That means doing things I’ve never done before. You can’t take anything for granted in this game."
Reflecting on the evolution of women’s football, she noted significant improvements in speed, organization, and technology. "Everything is developing so fast. If I step away for just two years, I’d feel outdated. Staying active keeps me moving forward."
Building Belief in Switzerland
Sundhage’s commitment to Switzerland extends beyond tactics—she’s immersing herself in Bern, one of Euro 2025’s host cities. Since taking charge in January, she has focused on building belief and consistency within the team.
"We have good players capable of competing at the highest level," she said. "But it’s not about one game—it’s about consistently believing you’re a winner. That takes time and the right approach."
Recent results show promise. A draw with Australia and a win over France marked milestones before the heavy defeat to Germany. Sundhage acknowledges the team is less experienced than the stars she’s coached, including Marta and Megan Rapinoe. Now, she’s guiding a group to dream bigger.
Respect from Wiegman
On Tuesday, Switzerland faces European champions England. Sarina Wiegman, England’s head coach, has spoken highly of Sundhage: "As a young player, I looked up to her. She’s been a global influence on the women’s game, making a real difference."
The anticipation for Euro 2025 is growing slowly in Switzerland, but Sundhage is optimistic. "When people recognize me, it shows they’re recognizing women’s football here," she said. "That’s important, and it will only improve."
As for the tournament, Sundhage is clear about Switzerland’s goal: "We’re determined to advance from the group—and then, anything can happen."